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Gina Franzetta
Gina Franzetta
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2D Design & Illustration

2D Design & Illustration

The following images include a small sampling of my 2D work, including graphic design and illustration. Additional samples may be supplied upon request. Most freelance projects will not be included in honor of NDAs. Selections from MIT include professional work executed as an employee of MIT as well as coursework executed as a student of MIT. Designs listed as DesignMorphine, University of Architecture, Civil Engineering, and Geodesy include work executed as a student.

The
Arm
Challenge

Illustration

Created in Illustrator

The “Arm Challenge” charged DesignMorphine Master’s students with presenting their creative interpretation of an arm. This creative journey exemplifies my creative process, beginning with the conceptual and physical analysis exploring what defines an arm. Following this creative journey, a series of visual references including hand sketches, media, and Midjourney explorations marry the conceptual motifs. From this theoretical union, a parametric evolution emerges, and a new object is born. Created in Illustrator.

Learn more about the project by viewing the presentation here.

DesignMorphine, University of Architecture, Civil Engineering, and Geodesy

Curious Critter

Illustration

Created in Illustrator

Little Critter to the left was the first in a series of illustrations following the evolution of a fictitious species.

Massachusetts Institute of Technology

Teamcore
Website
Graphic

Digital Design

Banner image created in Illustrator.
First sub-banner image created using a combination of Shutterstock images and field research images in Photoshop. Main photo of elephant credits to Professor Milan Tambe.

The Project
To redesign the banner for the Harvard SEAS Lab, Teamcore, a lab that executed cutting edge Computer Science technology employed by organizations for the greater good. Since the lab’s sister organization focused on the humanitarian employment of the technology, the messaging needed to convey that this organization focused on the technical.

Design Objectives
To cultivate a technical aesthetic in order to differentiate this organization from its sister organization, which employed this lab’s technology toward humanitarian efforts. The messaging needed to convey that this lab centralized technological research, driving efforts anchored by pioneering technology at the core of its operations.

More on This Design
The letters c, o, and r derived from “core” in the title were highlighted with a techy teal green digitally lit, intentionally omitting the e to maintain the emphasize internalize positioning. Circuits pierce through the “cor”, highlighting the computer science technology as the central focus.

Harvard University

16::9
Display

Digital Display

“Growing Model Catalysts through the Tailored Design of Shaped Bimetallics Nanoparticles”: left photos are the property of the Department of Materials Science and Engineering (DMSE); right image credits to Professor Michelle Personick.

“Sensing Human Behavior with Smart Garments” background created in Illustrator by Gina Franzetta.

Created in Illustrator

The following include designs for digital displays on large screen display monitors. The images above were used for both print and 16::9 digital display. The poster “Growing Model Catalysts through the Tailored Design of Shaped Bimetallics Nanoparticles” served as the first in its series of digitally branded seminar poster for the Material Science Seminar Series for display monitors for 2019 and 2020. Subsequent digital announcements during this time utilized this poster as a template for announcements, implementing MIT DMSE images to the far left and imagery provided by visiting faculty to the far right.

Massachusetts Institute of Technology

MIT
MRSEC
Grant
Mug

Branding
Ephemeral

Created in Illustrator

The Project
A challenge the MIT MRSEC program faced was in the faculty of the Center not acknowledging their use of MRSEC funding, which projected the impression to the National Science Foundation that the grant money was not being spent on MRSEC research. With emailed reminders ineffective, I took the initiative to create an alternative solution by designing a mug with the grant information so that faculty would be reminded every day with their morning coffee. MRSEC branding colors were used as well as the signature arrow extrapolated from the organization’s original logo.

Massachusetts Institute of Technology

Logos

All logos created in Illustrator

The logos an icons on this page include a project developing a fictional cyborg character and for various projects at MIT, including the Laboratory and Library for Engineering and Analytics of Polymers (LEAP) innovation, and the Working Group for Support Staff (WG) as executed by the Design Skills Subcommittee (DSS), a subset of the WG, which I founded and chaired, and which served to cultivate design skills of support staff who performed in a communications and/or design capacity, and to create WG branding. Please visit again to learn more on each logo on the logos page soon to come.

Massachusetts Institute of Technology

DesignMorphine, University of Architecture, Civil Engineering, and Geodesy

Online Class Materials / Visual Indexes

Created in Illustrator
All photographs by Felice Frankel

The following posters were designed for both the MIT Center for Materials Science and Engineering (CMSE) and the MIT Materials Science and Engineering Seminar Series. Photo credits to Felice Frankel, MIT faculty, and visiting seminar faculty. Butterfly, hieroglyphic illustrations by Gina Franzetta. Individual poster descriptions soon to come.

Massachusetts Institute of Technology

MIT Posters

The images above were designed for both the MIT Center for Materials Science and Engineering (CMSE) and the MIT Materials Science and Engineering Seminar Series. Photo credits to Felice Frankel, MIT faculty, and visiting seminar faculty. Other graphics ad illustrations created by Gina Franzetta. Visit Posters to learn more details on each poster.

Massachusetts Institute of Technology

WG Brochure

Original illustrations by Sapunkele.

Created in Illustrator

Incorporating the graphic images by and images drawn to imitate the style of the Shutterstock artist Sapunkele, this image displays the inside panels to the brochure representing the MIT Working Group for Support Staff, WG. The brochure was co-created with an MIT colleague who held the responsibility of designing the external portion of this brochure.

Massachusetts Institute of Technology

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