Teamcore
The Project
Banner image created in Illustrator. First sub-banner image created using a combination of Shutterstock images and field research images in Photoshop. Main photo of elephant credits to Professor Milan Tambe. The Project To redesign the banner for the Harvard SEAS Lab, Teamcore, a lab that executed cutting edge Computer Science technology employed by organizations for the greater good. Since the lab's sister organization focused on the humanitarian employment of the technology, the messaging needed to convey that this organization focused on the technical. Design Objectives To cultivate a technical aesthetic in order to differentiate this organization from its sister organization, which employed this lab's technology toward humanitarian efforts. The messaging needed to convey that this lab centralized technological research, driving efforts anchored by pioneering technology at the core of its operations. More on This Design The letters c, o, and r derived from 'core' in the title were highlighted with a techy teal green digitally lit, intentionally omitting the e to maintain the emphasize internalize positioning. Circuits pierce through the 'cor', highlighting the computer science technology as the central focus.
Harvard University

